It started with getting lost in Boyacá — on purpose.
ColGuRu began with a simple frustration: most ways to see Colombia are either a rented car and a leap of faith, or a 40-person bus that never stops where it should.
So Ruben started building small routes for small groups — first for friends, then for anyone who wanted the real Cundinamarca, Boyacá, Santander and Caribbean coast, without doing the logistics themselves.